About the Organization
Canada Health Infoway is a national not-for-profit organization committed to transforming Canada’s healthcare system through digital innovation. Funded by the Government of Canada, Infoway works with provinces, territories, healthcare providers, and technology partners to advance the adoption of digital health solutions that improve efficiency, reduce costs, and most importantly, deliver better care for Canadians.

Their work spans a broad range of initiatives, including:

• Electronic Health Records (EHRs) that give patients and providers secure access to medical histories.
• Virtual care solutions that improve access to healthcare in underserved regions.
• e-Prescribing systems to reduce errors and streamline pharmacy services.
• Artificial Intelligence (AI) and data analytics projects that support smarter, evidence-based decision making.
• Healthcare applications and hospital IT systems that modernize traditional workflows.

With this mandate, Canada Health Infoway plays a unique role as both an enabler and facilitator, ensuring Canada’s healthcare system keeps pace with the digital transformation occurring globally.

Problem
Before their account was optimized, Infoway faced a significant challenge: their saved searches were delivering a flood of general healthcare opportunities that did not reflect the specialized nature of their work.

While Infoway is deeply tied to healthcare, their focus is not on clinical care delivery or infrastructure projects like hospital construction or janitorial services. Instead, their mission centers on digital health technologies and innovation. However, because their account was pulling in broad healthcare categories, their notifications included everything from basic medical equipment contracts to facilities maintenance tenders.

This created inefficiency and noise. For an organization like Infoway, which needs to identify and act on strategic, innovation-driven opportunities, the lack of precision in their account reduced the value they could gain from the platform.

Challenge
The key challenge was to design a search strategy that captured only digital healthcare opportunities, while filtering out the traditional healthcare bids that were irrelevant to Infoway’s mission.

Unlike other healthcare organizations, Infoway’s focus is highly specialized — they are interested in opportunities related to digital transformation, health IT systems, data, analytics, and emerging technologies. This required a very careful refinement of their saved searches, ensuring they didn’t miss critical opportunities in their space while eliminating all the noise.

Another challenge was the national scope of their work. Infoway collaborates with governments, healthcare providers, and institutions across every province and territory. Their account needed to reflect this breadth while still keeping the search tight enough to ensure relevance.

Solution
We completely restructured Canada Health Infoway’s account, moving away from general healthcare categories and focusing only on digital health and technology-enabled care opportunities. This included creating specialized saved searches around:

• Digital Healthcare Solutions – covering everything from e-prescribing systems to telehealth platforms.
• Health IT and Applications – hospital systems, clinical management tools, and electronic medical record platforms.
• AI and Analytics in Healthcare – opportunities tied to machine learning, predictive analytics, and data-driven healthcare projects.
• Interoperability and Data Systems – projects focused on integrating digital records across jurisdictions.
• Virtual Care and Telehealth – contracts for remote patient monitoring and virtual healthcare delivery.

By aligning the account with these areas, we ensured Infoway’s notifications would highlight the innovation-focused opportunities they are best positioned to pursue. At the same time, we filtered out the irrelevant contracts tied to clinical operations, infrastructure, or day-to-day healthcare delivery.

Result
Since the adjustment, Canada Health Infoway now receives a streamlined flow of relevant procurement opportunities in the digital healthcare space. Their team no longer has to waste time sorting through irrelevant tenders — instead, every notification has the potential to align with their mandate of advancing healthcare innovation.

This improvement has strengthened their ability to:

• Identify strategic opportunities early and prepare strong proposals.
• Focus on innovation-driven contracts that support their mission, rather than being distracted by traditional healthcare projects.
• Collaborate with stakeholders nationwide, ensuring they are aware of digital health opportunities across Canada’s provinces and territories.
• Position themselves as a thought leader in healthcare modernization, by pursuing the types of projects that reinforce their national role in driving digital transformation.

The optimized setup has transformed the platform into a valuable strategic tool for Canada Health Infoway. Instead of being just another procurement portal, it now functions as a targeted resource that helps Infoway stay at the forefront of healthcare innovation in Canada.

Conclusion
Canada Health Infoway’s case demonstrates the importance of aligning saved searches with an organization’s true mission and specialty. For a national entity focused on digital innovation, precision was critical — and by refining their account to target digital health exclusively, we enabled them to extract far greater value from the platform.

Today, Infoway is better positioned to identify, compete for, and secure the kinds of opportunities that will drive forward their mission of modernizing healthcare in Canada through digital transformation.

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